Vélosophy is the only bicycle brand in the world with a full one-for-one promise: for every bike they sell or rent out, another is given to a schoolgirl in Africa to improve her access to education.
#Recycle a bicycle plus#
RE:CYCLE will delight Nespresso fans with its capsule-shaped bell and cup-holder basket giving them the chance to enjoy their favourite drink on the go.ġ000 RE:CYCLE bikes will be available from 12 August exclusively from Vélosophy's ecommerce platform, priced at €1290 plus shipping. Created for conscious-living coffee lovers using the aluminium from recycled Nespresso capsules, Vélosophy have re-imagined their classic model in bright purple in a nod to Nespresso's popular Arpeggio coffee. The limited edition Vélosophy RE:CYCLE bike is an icon of circular economy design. It is beautifully designed, responsibly sourced and sustainably produced." We are proud to have co-created a bike that takes on the future. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. Jimmy Östholm, CEO and Founder of Vélosophy said: "We created Vélosophy with a clear purpose: to have a positive impact on the world. We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle." By using recycled capsules to make beautiful bicycles, Vélosophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling. Jean-Marc Duvoisin, CEO of Nespresso, said: "Through our collaboration with Vélosophy, we're illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules.
Designed to highlight the potential of recycling Nespresso's aluminium capsules, the launch of RE:CYCLE is encouraging consumers to consider how they can make a positive impact. The result is RE:CYCLE - a perfect balance of sustainability and style, designed to illustrate the potential of recyclable aluminium and motivate Nespresso fans to recycle their capsules.Īluminium is one of the world's most valuable resources because it can be re-melted and re-used infinitely, allowing craftsmen to give waste a second life. Leading the way with its commitment to recycling, Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce a stylish bicycle made from recycled aluminium coffee capsules.
Understanding the origin of a product and its impact on the world around us are crucial factors that we are increasingly considering every day. More than ever before, consumers are looking to make sustainable choices in their daily lives.
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